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Beyond the Tech: What Marketers Can Learn from CES
Innovations in consumer technology have implications far beyond hardware and software. Learn how technology is shaping consumers’ expectations and behaviors. Find out what lessons marketers can learn from new products and technologies and how they are enabling us to identify and meet consumer needs now and into the future, with our insights gathered at CES, the global stage for innovation.

In this session, we will discuss:

1. What does it take to be at the forefront of the next-gen tech, commerce, media and creativity?​
2. How will the next generations of devices, connectivity and entertainment reshape our businesses and lives?​
3. What's the legacy of our generation and how can we make the world a better place through technology?

Brad Alperin, SVP, Integrated Strategy Lead, dentsu
Jeff Tan, Innovation Solutions Officer, dentsu

Jan 27, 2021 01:00 PM in Eastern Time (US and Canada)

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