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The Marketer’s Guide to Amazon
Amazon is not just a retailer, but also a multi-faceted ecosystem that is rapidly evolving and expanding. Many brands rely on Amazon as a critical sales channel as well as a key publishing partner. Increasingly, marketers are asking for an end-to-end solution that guides their entire engagement. We’ve created the Marketer’s Guide to Amazon to help brands build long-term, sustainable growth plans and maximize success.

In this session, we will discuss:

1. A roadmap to building strong retail foundations as a basis for future growth and acceleration.
2. How to leverage Amazon’s advertising reach, unique media portfolio and deep audience data whether you’re selling on Amazon or not.
3. Amazon’s measurement tools and availability for both endemic and non-endemic brands.


Julie Weitzner, EVP, Sellwin Consulting
Kavita Cariapa, SVP, Sellwin Consulting
Laura Kaplan, VP, Sellwin Consulting

Mar 9, 2021 01:00 PM in Eastern Time (US and Canada)

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